Do you know that every year, almost 100 million animals such as mice, rats, rabbits, hamsters, guinea pigs and more are killed in laboratories for various reasons? One of the huge contributors to this statistics is cosmetics testing or what is known to us as animal testing.

What is Animal Testing?

Animal testing is when these animals get put through several experiments to ensure that the product is safe for human use. Among the famous methods include: injecting or force-feeding animals with potentially harmful substances and forcing animals to inhale toxic gases.

Though these laboratories are sterile, these poor creatures are forced to live in tight spaces, serving their lives to just be subjected to humans’ experiments just so we can put lipstick on our lips and apply moisturiser on our skin.

This unethical practice should be put to an end because no animals should suffer in the name of consumerism. In order to combat this animal testing, many brands have come forward and claimed themselves as ‘Cruelty-Free’.

What is Cruelty-Free?

Cruelty-Free is when a product (or a brand), does not test their particular product(s) on animals, kill or harm any animals throughout their entire production process. The only justification behind animal testing is because animals mimic humans the most hence why it’s ‘crucial’ especially in the cosmetics world.

However, with the new technologies, researchers have found various alternatives to animal testing such as In-Vitro Techniques and Human Volunteers. The In-Vitro Techniques consists of sampling a living organism (human cell and animal cell) in which this technique has led to Corrositex, a type of test where synthetic skin is used in place of animals to test skin corrosivity.

As for the latter, volunteers will be tested for their skin sensitivity reaction towards those products and this is actually useful to push many more companies to only use ingredients that are safe, rather than simply putting questionable chemicals that leads to multiple issues that we see on social media such as burned lips and many more.

How to shop Cruelty-Free beauty products?

You can simply look for the rabbit logo with ‘Cruelty-Free’ on the products or you can just search the brand name and find out if it’s cruelty-free or not as many blogs have come up with a list of brands that still practice animal testing and those who do not.

Here at Velvet Vanity, we are against sacrificing our furry friends for the sake of beauty and that’s why all of our products are Cruelty-Free. We strive to produce makeup and skincare products that are made with safe ingredients and we will carry our belief for our products and releases in the future.

Shop for more Velvet Vanity Cruelty-Free products here:

https://velvetvanity.co/collections/everything-you-need